Organisations rarely lack a story. What they lack is evidence of how that story is landing, and with whom. This audit names your three most critical audiences, then scores your narrative against seven dimensions — clarity, credibility, distinctiveness, relevance, consistency, evidence, and currency — once for each of them. The differences between the three profiles are usually where the real work sits.
Narrative Capital Audit
How is your story landing with the people who matter most?
Score your narrative across seven dimensions and three critical audiences, to locate the gap between the impact you have and the influence you are credited with.
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