Institutional credibility is granted or withheld by a far smaller group of people than most organisations assume. This map rates up to twelve stakeholders or groups on their influence over your reputation and their current alignment with your narrative, then plots them across four quadrants — directing engagement at the high-influence, low-alignment relationships where narrative strategy earns its return.
Stakeholder Influence Map
Who shapes how your organisation is perceived, and how aligned are they?
Plot your stakeholder landscape across influence and alignment, and direct narrative strategy at the people whose view of you matters most.
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