THE SITUATION
A leading East African telecommunications firm had a strong record of community and network investments. However, these initiatives operated in isolation and were not equipped to withstand rigorous investor scrutiny. The company lacked a cohesive sustainability framework, formalised disclosure structures, and a narrative thread linking commercial performance to societal value.
THE WORK
We led the creation of the company’s first sustainability report. Rather than treating it as mere publication, we conducted a thorough materiality assessment with key stakeholders. This process identified the environmental and social indicators most relevant to the African context, moving beyond standard global templates. Building on this, we crafted a disclosure framework that takes into account local regulations and social factors, focusing on establishing accurate baselines rather than setting unverified goals.
THE RESULT
The initial report established a reliable ESG baseline that clearly demonstrates the company’s social value to investors, regulators, and local communities. Its comprehensive approach earned it the Best Sustainability Report award at the prestigious Financial Reporting (FiRe) Awards, verifying the company’s commitment to transparency. This carefully crafted framework remains the benchmark for upcoming reporting periods.